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Eastern Michigan University

Ypsilanti, MI 48197

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Posted Friday, November 4, 2011 at 1:00 PM to Announcements. Comments: 0   

QR Code (Presentation)

A Quick Rhetoric of QR Codes

Tuesday, November 8, 2011
3 p.m., Ford Hall

Over the last half-decade, Quick Response Codes, or two-dimensional barcodes, have sprung up quickly (if indiscriminately) across the North American visual landscape. For better or worse, designers are placing them almost everywhere: on the rooftops of big box retailers, on grave markers, on the sides of public buses, on college admissions materials, on tattooed skin, on the decals stuck to bunches of bananas, and so on. In this skeptical introduction to QR Codes, Derek Mueller, Assistant Professor of Written Communication at EMU, will suggest a series of rhetorical principles for guiding the integration of QR codes into visual designs.

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